Barclays has introduced an SMB credit card with a very targeted perk: It extends the interest-free credit periods up to 116 days for payments made at popular trade retailers Travis Perkins and Toolstation.
In the evolution of mobile wallets, many companies have toyed with the idea that rewards would be a key driver for adoption. Others insist the improvements in speed and convenience are compelling enough on their own. Apple has parlayed both concepts into its promotions.
Longtime Starbucks boss Howard Schultz was so invested in the company's mobile payments strategy that he once stepped down from his day-to-day duties to focus his full attention on the tech initiative. Without his involvement, will Starbucks lose its edge in fintech?
HSBC worked with Maritz marketing to tap AI to predict which categories of rewards—travel, merchandise, gift cards or dining—consumers were most likely to use, factoring in their seasonal tendencies and past behavior.
The cashierless Amazon Go store is barely more than an experiment — it's live in only one location in Seattle, with plans for a handful of stores to follow this year — but it has already sparked a race to put similar models in place.