Debit Track

Debit Track: sponsored by PULSE

Wednesday, October 24, 2012

1:30 PM - 2:15 PM
The Annual Debit Issuer Study
Judith McGuire EVP, PULSE
Inderpreet Batra Partner, OLIVER WYMAN

The Debit Issuer Study is the most comprehensive benchmarking study of debit issuers in the U.S. The 2012 Study draws its insights from interviews with and data from 57 debit issuers that collectively issue 87 million debit cards. Using proprietary data from the study, this session will explore how issuers are addressing the changing the debit marketplace as a consequence of the Durbin Amendment. How have the economics of debit changed for both regulated (>$10BN…

2:20 PM - 3:05 PM
EMV Implementation Challenges in the Debit Environment
Douglas King Retail Payments Risk Forum, FEDERAL RESERVE BANK OF ATLANTA
Drago S. Dzerve Director, Business Development, VERIFONE, INC.
Steve Mathison VP, Product Management, FIRST DATA

With 14 PIN debit networks in the United States, a U.S. EMV implementation presents a host of challenges not experienced in other markets. Most notably, in other markets, chip-embedded payment cards contain a single payment card application for routing over a single network. This panel will explore the potential options for incorporating multiple payment networks in a chip-based environment and their subsequent challenges. What do these challenges mean for the cost and pace of a debit EMV implementation in the US? Is the EMV standard appropriate for debit in the US? Are there Regulation II implications to consider?  

3:20 PM - 4:05 PM
Debit Issuer Panel
Herb Fellman Card Network Relationship Executive, BANK OF AMERICA
Dave Willis SVP, Debit Cards, NAVY FCU
Geoffrey Brown Director of Debit Products, SOVEREIGN BANK
Tom Heusinger Consumer Group Product Manager, Payments and Internet, BANK OF OKLAHOMA FINANCIAL, N.A.

At the one-year anniversary of the implementation of the Durbin Amendment’s interchange rate caps, what is the current state of the debit market?  This panel of regulated issuers (assets of $10 BN+), will comment on how the debit business has changed and how their organizations are navigating in this turbulent environment.  Some of the key topics to be explored include:

  • Debit’s economics pre- and post-Durbin
  • Response strategies – new revenue sources, cost reduction opportunities, changes to rewards programs, techniques for minimizing fraud
  • Changes to network affiliations: new transaction routing dynamics
  • Views on EMV, mobile payments and other emerging payment technologies
4:10 PM - 4:55 PM
Instant Issuance: Minimizing Cost; Maximizing Profitability
Alyssa Arredondo Financial Services, DATACARD

Banks are being forced to re-evaluate their business strategies to minimize costs and increase efficiencies in their card operations. Supplementing centralized card production with instant issuance can help minimize costs in card programs. With instant issuance, the cost to produce and mail new DDA account cards and PIN mailers is virtually eliminated. In addition, instant issuance ultimately gives financial institutions the ability to retain and grow core deposits through improved service and convenience, increases activation,…

Thursday, October 25, 2012

10:30 AM - 11:15 AM
Merchant Funded Rewards Panel
Zil Bareisis Senior Analyst, CELENT
Jonathan Gagliano EVP, Strategy and Corporate Development, AFFINITY SOLUTIONS
Joe Salesky Chief Strategy Officer, Founder, FREEMONEE NETWORK
Doug Spear Co-Founder & EVP, LINKABLE NETWORKS

With debit’s new economics, many issuers are exploring the merits of merchant-funded rewards programs. In this model, consumers receive targeted offers from select merchants using transaction data available from card issuers, and these rewards are directly tied to the consumer’s card. This panel of the leading providers of merchant-funded rewards programs provides a unique opportunity to hear directly from the companies shaping the industry. The panelists will discuss: How are merchant-funded programs different from traditional issuer-funded…

11:15 AM - 12:00 PM
The Next Generation of Rewards

 As a fast growing player in the direct banking space, PerkStreet accounts have a unique rewards program that aligns the interests of issuers and customers -- one that puts customers and the institution on the same side of the table.

PerkStreet's vision of alignment -- of winning together -- informs the company's approach to the full lifecycle of activation, usage, and retention: 

  • Trigger-based onboarding to ensure customers learn the behaviors that will maximize their earning and company revenues from Day 1. 
  •  Incentive programs structured to shift spend from unprofitable channels to ones that earn revenues and, where possible, to channels that earn maximal revenues.  
  •   Data-driven offers and deals to boost customer rewards while shifting spend into channels where PerkStreet earns privileged revenues.

PerkStreet's CEO will discuss in detail the structure of its program and why this structure has enabled it to achieve top-tier card usage figures (an estimated twice the industry average) with extremely high customer satisfaction scores.  

12:00 PM - 12:45 PM
EMV in the Marketplace: An Industry Update
Carol Balfany Group Head U.S. Product Delivery, MASTERCARD WORLDWIDE

It has been just about one year since MasterCard announced its roadmap around EMV implementation in the U.S. and its vision of a world beyond plastic. Now, it is time for a reality check. Carolyn Balfany, group head, U.S. product delivery, will moderate a cross-industry panel that will discuss the latest perspectives on EMV adoption and payment capabilities at the point of interaction, including operational readiness experiences, customer reaction and market results.…