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Friday, November 4, 2011

8:00 AM - 8:45 AM


Robert A. DeAngelis, EVP, Consumer/Small Business Segment Leader, Key Community Bank, KEYCORP

 Consumer Payments are a foundational element in forging deep, sustainable client relationships.  This foundation however is in the midst of unprecedented regulatory and technological change.  As regulatory changes limit the revenue available to providers of certain payment types and changing consumer preferences require continual investment in new technologies, can financial institutions sustain a client relationship strategy driven by payment services?  

In this keynote, Robert DeAngelis, head of KeyBank's Consumer Segment organization, outlines his institution's belief that, through effectively leveraging client insight, a relationship strategy can not just survive but also thrive going forward.  By better understanding what value clients derive from payments services and deploying that insight into developing and pricing products, an institution can build client engagement and long term value.  This session highlights Key's experience in developing these insights and applying the learnings in creating distinctive choices for its customers.

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