Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Thursday, April 28, 2011
INDUSTRY INNOVATION SESSION LUNCH: ARE YOU READY FOR THE MOMENT OF TRUTH?
The business of marketing and advertising has irrevocably changed, in large part due to technology-fueled innovation. Consumers act differently, and with more power, in their relationships with brands. As a result, tried and true marketing maxims simply are no longer true. New conditions demand new approaches. A new capability model to optimize customer value at every interaction is required – one that enables robust optimization at “the moment of truth,” when customers engage directly with brands.
In this session, you’ll learn how to leverage a unique and compelling capability model following a day-in-the-life example to:
1) Reach and engage your audience – and just them – with certainty
2) Infuse multidimensional insights at “the moment of truth”
3) Create and maximize a marketing central nervous system
4) Coordinate personalized customer engagement
By focusing on these four interrelated concepts, marketers can optimize customer and shareholder value at every “moment of truth” and likely redirect 15%–30% of spend to higher-performing alternatives.