Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Thursday, April 28, 2011
INDUSTRY INNOVATION SESSION LUNCH: IDENTIFYING AND MONETIZING EXPANDED USES FOR CARD COMPANY DATA
Any company active in the card industry in the United States has already been affected in some way by recently passed legislation aimed at financial market reform. Consistent revenue streams and account acquisition methods are drying up and costs are increasing as new processes and consumer safeguards must be followed. Additional reform may be coming. Against this backdrop, card companies are focusing on identifying new sources of revenue. Industry leaders are especially thinking through how to maximize the value of a core component of the cards business: data.
In this Industry Innovation Session, you will learn about the innovative ways card companies across the value chain are identifying new data sources, performing value-added analysis for their customers and adding to their bottom line by monetizing a previously under-utilized asset.
Topics to be covered include:
- The evolving value of the cards industry – it’s more and more about the data.
- The four components to effective data monetization
- Examples of improved internal and external data consumption leading to revenue generation; both incremental and transformational
- Case study review