Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Thursday, April 28, 2011
KEY INSIGHTS ON THE U.S. AFFLUENT
Affluent consumers are among the savviest and most sought after customers for financial institutions. An informed approach is essential for success in delivering relevant products that will attract and retain this highly desirable market segment. This presentation will reveal insights gleaned during one of the most comprehensive studies of global affluent lifestyles and preferences to date. The research defines and sizes the affluent opportunity with a focus on identifying and understanding affluent sub-segments in the U.S. The session will use key findings on customer product and experience dimensions to discuss how to create a highly customized approach to meet the needs of the affluent consumer and sub-segments within.
Card Trends and Opportunities Track Sponsored By: