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Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Thursday, November 4, 2010

2:45 PM - 3:30 PM


Richard Witkowski, iPoint Advisors, IPOINT ADVISORS

Does your company utilize Social Media today?  Every company does or is at least contemplating a place in the Social Media space.  It’s time to understand what it means to have a true Social Media Strategy.  How can social media work for you and your loyalty program?  How do you coordinate your efforts in online forums, communities, social networks and media sharing sites to optimize this important new forum? Understanding how your customers choose to engage in social media is critical to the success of your strategy.


Should you blog and tweet?  Should your program?  An effective social media strategy can prove to be a cost effective channel to acquire new customers, communicate with existing ones and create a long tail of effective marketing efforts.


This session will provide specific examples of several social media strategies and how they resulted in a cost effective acquisition, retention and deeper engagement of customers.  In addition, applications and best practices for loyalty programs will be highlighted.


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