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Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Thursday, November 4, 2010

9:45 AM - 10:30 AM


Jonathan Gagliano, EVP, Strategy and Corporate Development, AFFINITY SOLUTIONS
Philip Barbagallo, VP Card Products, M&T BANK
Rob Gruen, Principal, GRUEN CONSULTING
Mike Shepard, VP, Consumer Credit and Debit Products, US BANK

The potential impact of the Durbin amendment has sent shudders throughout the debit card industry and forced issuers, large and small, to re-think if and how they can provide meaningful rewards programs to their cardholders.  This session will cover how issuers can adapt to a dramatically changing landscape.  You’ll hear about:

  • Cardholder feedback on debit rewards – what motivates consumer behavior
  • Analytics – importance of different approaches for different customer segments and channels
  • Partner-based rewards – retailer coalition models that go beyond merchant-funded rewards
  • Alternative rewards currencies that drive consumer engagement
  • Linking debit card rewards to deposit aggregation and overall customer acquisition and retention
  • Alternative loyalty models for 2011 and beyond

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