How the confluence of the current economic contraction, increased consumer choice enabled by digital technology and consumers’ more discerning consumption patterns gives rise to the personalization trend and adoption across industries. Other industries are meeting consumers’ needs for customization and players in the payments market that don’t distinguish themselves will operate in a commodity-driven market.
The digital age has created an atmosphere in which consumers expect choice and one-to-one offerings that satisfy their emotional needs. Marketers are in constant search of micro-targeted marketing tools but are often at odds with operations’ focus on scalability and expense control. We will address all three of these needs in our discussion about the new business model that offers cardholders maximum choice while simultaneously minimizing risk to card issuers with the industry’s first digital on-demand payment card personalization and manufacturing solution.