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Arizona Biltmore
2400 E. Missouri Avenue
Phoenix, AZ 85016

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Monday, October 4, 2010

07:00 AM - 08:00 AM


Moderator: Steve Kietz, EVP/GM, Strategic Partnerships, EDO INTERACTIVE
Cathy Kauffman, Deposit Access Products, BB&T
Jonathan Silver, President and CEO, AFFINITY SOLUTIONS

The potential impact of the Durbin amendment has sent shudders throughout the debit card industry and forced issuers, large and small, to re-think if and how they can provide meaningful rewards programs to their cardholders.  We will share an industry perspective on the impact of the Durbin amendment and how issuers can adapt to a dramatically changing landscape.  You’ll hear about:

  • Cardholder feedback on debit rewards – what motivates consumer behavior
  • Analytics – importance of different approaches for different customer segments and channels
  • Partner-based rewards – retailer coalition models that go beyond merchant-funded rewards
  • Alternative rewards currencies that drive consumer engagement
  • Linking debit card rewards to deposit aggregation and overall customer acquisition and retention
  • Alternative loyalty models for 2011 and beyond

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