2400 E. Missouri Avenue
Phoenix, AZ 85016
Sunday, October 3, 2010
WORKSHOP C: GETTING INTO THE GAME - ENGAGING IN SOCIAL MEDIA AND EMERGING PAYMENTS
The rise of social media and gaming sites has resulted in the creation of largely unregulated, multinational economies. These economies, which include both real and virtual currencies, generate billions of dollars in person-to-person transactions. Payments providers have a potential opportunity to leverage this medium and participate in these economies, but must first understand the environment, players and potential risks. This workshop will provide an overview of the rise of social media and gaming sites, the types of person-to-person transactions taking place, the role that payment companies play, and examples of how companies are currently participating in, and benefiting from social media interactions.