2400 E. Missouri Avenue
Phoenix, AZ 85016
Tuesday, October 5, 2010
MARKETING PREPAID PRODUCTS TO THE NEW FRUGAL CONSUMER
How can marketers reach frugal consumers in a down economy? What other habits and traits are consumers demonstrating that prepaid companies should take note of? What kind of education does today's consumer need about the prepaid value proposition? Panelists will share the latest research on the prepaid consumer, prospective consumers and how to make prepaid cards accessible.