2400 E. Missouri Avenue
Phoenix, AZ 85016
Tuesday, October 5, 2010
DEBIT CARD COMPETITIVE MARKET: WHEN IS A PREPAID CARD NOT? THE MONEY CARD VS. DEBIT CARD DEBATE
General Purpose Reloadable and Payroll Cards are gaining market share, but at whose expense? Are consumers turning away from traditional banking accounts to take advantage of these accessible and functional transactional products? Are FI-issuers missing a market opportunity by not incorporating GPR cards into their account segmentation strategies? These are some of the questions that will be explored by a panel of industry stakeholders representing the financial institution and prepaid card markets in a session designed to address the challenges and opportunities for financial institutions as they consider whether to compete or cooperate with the GPR card market.