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Monday, October 4, 2010

3:30 PM - 4:15 PM
Track: Debit Track View Track


Moderator: Tim Spence, Principal, OLIVER WYMAN
Lynn Heitman, SVP, Credit and Debit Cards, U.S. BANK
Cynthia Smith, EVP, Director BankCard Products and Services, ZIONS MANAGEMENT SERVICES

An increasing number of issuers are questioning the value of debit rewards programs.  Do they cause customers to use their cards more or are issuers simply paying for behavior that would have occurred anyway?  Can rewards program improve customer acquisition and reduce attrition, or is the cardholder value proposition too weak to make a difference?  Will rewards still be viable under different pricing scenarios?  This panel of major debit issuers with highly regarded rewards programs will share their views.

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