2400 E. Missouri Avenue
Phoenix, AZ 85016
Monday, October 4, 2010
LEVERAGING THE MOBILE CHANNEL TO EMPOWER AND RETAIN CUSTOMERS
With more than 260 million U.S. cellular device subscribers, mobile banking is becoming an increasingly popular channel for financial institutions to leverage when communicating with customers. Allowing dynamic two-way interaction via mobile phones, financial institutions can proactively communicate with their customers through text messages and mobile applications, while simultaneously providing them a comprehensive suite of convenient and on-demand services. Wico van Genderen, vice president, global marketing and product management for Diebold, will outline the relevancy and future growth of the mobile banking channel,including how it works in conjunction with the ATM channel and enhances security through fraud alerts and multi-factor authentication. He will also offer concrete steps that financial institutions should consider when implementing a mobile banking strategy that will ultimately help banks and credit unions expand its delivery channels, facilitate ease of payments and retain and grow market share through a personalized engagement with consumers.