2400 E. Missouri Avenue
Phoenix, AZ 85016
Monday, October 4, 2010
HOW A BANK CAN MAKE PREPAID WORK
Despite all the hype around the size and growth of prepaid, the reality is that very few banks have achieved success with their prepaid card programs: gift card sales are low and payroll cards have not attracted many corporate customers. Yet, U.S. Bank has managed to build a highly successful prepaid business. This session will address how U.S. Bank views the prepaid market, why Prepaid will continue to be an attractive and viable market along with addressing key challenges and success factors.