2400 E. Missouri Avenue
Phoenix, AZ 85016
Monday, October 4, 2010
DRIVING DEBIT PORTFOLIO PERFORMANCE
Historically, debit has been a significant contributor to bank revenue and earnings. For debit card managers, the primary goal is to grow debit spend, both overall and as a share of customers' overall payments mix - and the results over the last decade have been very impressive. In this panel discussion, successful debit card issuers will describe strategies to drive superior card performance, focusing on the primary metrics of Penetration, Activation and Usage.
- Penetration - how are cards issued to new customers? how are bankers incented? the merits of instant issuance?
- Activation - what tactics and marketing messages can (cost effectively) get customers to use their cards?
- Usage - Which customer segments are the best prospects for debit use? Where are the growth opportunities now?
- Regulation - What new strategies will be needed in the new environment?