Card Forum & Expo 2017 Agenda > Track: Co-Branding Opportunities
Tuesday, May 9, 2017
2:45 p.m. - 3:15 p.m.
SVP, FlexPerks Rewards & Loyalty Management, U.S. Bank
Senior Vice President of Cash Management, Fidelity Investments
Well-designed rewards programs are a win/win; providing benefits for the cardholder and providing an opportunity for the issuer to increase their share of wallet.
Card issuers need to take three factors into consideration in order to determine the optimal rewards program: the speed at which cardholders earn rewards points, the value of rewards points and how easy rewards points can be redeemed.
Session highlights: Providing an overview of popular rewards programs and their strengths vs. weaknesses Determining key factors on whether you should charge an annual fee Examining the evolution of consumer opinion about travel rewards Strategies related to assigning an appropriate point value to specific transactions Prioritizing redemption experience and reward value
3:15 p.m. - 3:55 p.m.
Managing Director, Payment Insights, Auriemma Consulting Group
4:25 p.m. - 4:55 p.m.
Partner, Americas, AT Kearney
Co-brands once comprised over 50% of the card spend space and have eroded to now less a 25% share of consumer spend. The forces that have driven the erosion are getting stronger not weaker. Yet, there are reasons to believe that co-brands will always be a factor in the credit card marketplace. This session will answer what is driving the overall erosion of co-brands and the implications for the major banks, the major co-brands, and what forces might change this trajectory. Three major forces to be explored in this session are the growth of bank-branded cards, the decreasing attractiveness of co-brands given rising costs and the risk of interchange regulation/open banking which could gut the underlying co-brand construct. Finally, well reserve a portion of the time to engage in a lively Q&A session where no topic is off-the-table (e.g., implications of retailer consolidations or bankruptcies, long-term consequences of network interchange deals to secure co-brands, lack of de novo co-brands, implications of mobile and in-app payments)
4:55 p.m. - 5:40 p.m.
These breakout discussion groups are interactive, guided discussions hosted by either one or two moderators to discuss some of the critical issues and challenges facing the industry. Card Forum attendees can join a table of interest and become an active part of the discussion. To get the most out of this interactive session and format please come prepared to share examples from your work, vet some ideas with your peers, be a part of group interaction and problem solving and participate in active idea sharing.
Table 1: The Value of Co-Branded Cards: A Consumer Perspective Karen Augustine, Manager, Primary Data Services, Mercator
Table 2: Should Issuers Revisit Opportunities Around Health Savings Accounts? Phil Philliou, President & CEO of TruBeacon, Chairperson, Card Forum
Table 3: Strategies to Increase Wallet-share Using Co-Branded Cards Senthil Ramanath, CEO & President, DM Analytics LLC
Table 4. EMV, Security + Fraud Prevention Garfield Smith, V.P. Marketing, Oberthur Technologies North America
Table 5. Snapchat 101: An Intro Guide to Every Millennial's Favorite Platform Kimberly Azzopardi, Content & Mobile Application Development, SourceMedia
Table 6. What Might The Future of Co-Brand Look Like? Carl Rutstein, Partner, Americas, AT Kearney