Tuesday, May 9, 2017


2:15 p.m. - 2:45 p.m.

Winning with Mobile Customers

Sara Patterson Whit Goodrich

Sara Patterson
Director of Customer Communications and Credit, Belk

Whit Goodrich
Chief Marketing Officer, Retail Cards, Synchrony Financial

2:45 p.m. - 3:15 p.m.

Debunking The Millennial Myth: Effectively Engaging America's Largest Generation

Don Danese Kevin King

Don Danese
SVP, Consumer Credit Executive, Bank of America

Kevin King
Director of Product Marketing, ID Analytics

In 2015, Millennials overtook Baby Boomers as the United States' largest living generation. They represent the highest lifetime value of any customer segment and enormously influential to other generations of consumers, yet we continue to see this critical demographic migrate away from traditional forms of credit and services. In this session, Don and Kevin will present new research which sheds light on Millennial demand for financial products, how lenders are responding to their interest, the problems Millennials pose to risk management, and how lenders can adopt strategies and tools to safely engage this essential customer set.

3:15 p.m. - 3:55 p.m.

Interactive Breakout Discussion Groups

These breakout discussion groups are interactive, guided discussions hosted by either one or two moderators to discuss some of the critical issues and challenges facing the industry. Card Forum attendees can join a table of interest and become an active part of the discussion. To get the most out of this interactive session and format please come prepared to share examples from your work, vet some ideas with your peers, be a part of group interaction and problem solving and participate in active idea sharing.

Table 1: What Does Success Look Like In Today's Fraud World?

Robert Jarosinski, Senior Consultant, CUNA Mutual

With fraud growing to epidemic proportions, the industry finding it difficult to pinpoint what success looks like. In this break out session we will review the latest 2016 credit union plastic card loss benchmarking metrics to understand a glimpse of what the new norm might look like. In addition, as a group, we'll discuss the latest fraud trends, what's been working and what hasn't.

Table 2: The Secured Credit Card Market

Larry Santucci, Sr. Industry Specialist, Payment Cards Center, Federal Reserve Bank of Philadelphia

Secured credit cards provide consumers with an opportunity to improve their financial well-being by simultaneously accumulating savings and improving their credit score. However, recent research finds that secured cards comprise a very small share of the overall card market, are underutilized by consumers who could benefit from them, and do not always lead to improved financial stability. Our discussion will examine the challenges to adoption faced by consumers and identify ways in which banks can increase secured card uptake and promote healthy and responsible use.

Table 3: Leveraging the Science & Data Available For Fraud Detection & Prevention – The Shift of Transactional Fraud & Rules to Data Science

Paul C. Siegfried, Senior Vice President, Financial Services, Card Business Leader, TransUnion

Table 4: Give Your Customers What They Want

Take a look at strategies used to meet the needs of customers in the payments market by applying analytics to target personalized card offers for physical and digital campaigns containing prepaid cards.

Peggy O’Leary, Prepaid Sales Director, CPI Card Group

4:25 p.m. - 4:55 p.m.

Rewards Program Profitability Optimization

Debra Lake Jeffrey Gibson

Debra Lake
Product Manager, BankCard Services, Central Bank

Jeffrey Gibson
Principal, Mastercard Advisors

This session provides insight from industry leading executives around managing a profitable and effective rewards program. Topics include: • Key features, functionality, and emerging practices in delivering a more compelling loyalty experience • The proliferation of new product types: affluent, cash back, travel and specialty revolver product constructs • How banks can innovate to keep up even with scarcer resources

4:55 p.m. - 5:40 p.m.

Panel: Building Customer Loyalty Through Rewards

Troy Dennis Stefan Happ Richard Goldman

Troy Dennis
Head of Credit Card Product Management and Acquisition, TD Bank

Stefan Happ
Executive Vice President and General Manager, Global Prepaid & Alternative Payments, American Express

Richard Goldman
Founder and CEO, Competiscan