The Impact of the “Pays” on the Total Market and Cardholders’ Wallets
Senior Vice President, Phoenix Payments Systems Practice
Apple Pay, Android Pay and Samsung Pay are fighting for market position, but issuers need to look beyond adoption metrics. This session quantifies the 'pays' impact on transactions and spending dollars in the total credit card market. The total market impact is only a part of the story, however. It is critical to understand the role of digital credit card purchases within a cardholder's wallet to garner insights into how the migration from plastic to digital will play out in the near future as merchant acceptance expands and new product entries and POS payment platforms further transform this new market. Phoenix has continuously tracked the mobile wallet space pre-Apple Pay and in the 2+ years since the October 2014 Apple Pay launch itself.