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4:25 - 4:55 Debra LakeJeffrey Gibson

 

Rewards Program Profitability Optimization

 

Debra Lake
Product Manager, BankCard Services, Central Bank

Jeffrey Gibson
Principal, Mastercard Advisors

 

Session Description

This session provides insight from industry leading executives around managing a profitable and effective rewards program.  Topics include:

  • Key features, functionality, and emerging practices in delivering a more compelling loyalty experience
  • The proliferation of new product types: affluent, cash back, travel and specialty revolver product constructs
  • How banks can innovate to keep up even with scarcer resources

 

 


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