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4:25 - 4:55 Debra LakeJeffrey Gibson


Rewards Program Profitability Optimization


Debra Lake
Product Manager, BankCard Services, Central Bank

Jeffrey Gibson
Principal, Mastercard Advisors


Session Description

This session provides insight from industry leading executives around managing a profitable and effective rewards program.  Topics include:

  • Key features, functionality, and emerging practices in delivering a more compelling loyalty experience
  • The proliferation of new product types: affluent, cash back, travel and specialty revolver product constructs
  • How banks can innovate to keep up even with scarcer resources



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