Panel: Building Customer Loyalty Through Rewards
Head of Credit Card Product Management and Acquisition, TD Bank
Executive Vice President and General Manager, Global Prepaid & Alternative Payments, American Express
Founder and CEO, Competiscan
SVP, Emerging Commerce Group Executive, FIS
Chief Commercial Officer, Connexions Loyalty
During this conversation, you’ll hear input from industry experts on 3 main themes:
• Habituation – It’s critical to make rewards relevant and recurrent for your customers. You’ll hear: How to meet customers where they are instead of asking them to meet you where you want them to be. How to use mobile to increase habituation.
• Social narrative compass – Loyalty is built through rewards and the stories they create. You’ll hear: How to use social channels to listen and then define the narrative with your customers.
• Artificial intelligence – Innovative facilitators like bots help loyalty programs deliver a whole new level of personalization. You’ll hear: How to make conversations with your customers more relevant and helpful. How to leverage AI to enable habituation and encourage frictionless engagement.