All Sessions | Product Innovation


4:55 - 5:40 Anne AldrichJason GrossKimberly Gartner


Navigating the Financial Services Landscape: Using Information on How Americans Make Decisions to Inform Product Innovation


Anne Aldrich
Partner, Artemis Research Group

Jason Gross
CEO and Co-Founder, Petal

Kimberly Gartner
CEO, Kimberly Gartner Group, LLC


Session Description

A newly released study by Artemis Strategy Group reveals the high levels of anxiety that Americans feel about their financial lives, the goals and motivations that inspire them, and the activities they are doing to realize their aspirations. Hear key insights from this new research plus reactions from industry leaders on how they use this data - and other consumer research - to drive product innovation. 


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