USAA: Finding the Right Card for Each Customer
Vice President and General Manager, Borrow Wisely, USAA Bank
At USAA, mission and strategy are one and the same. When it comes to credit cards, that means helping each member find the right card for their financial needs and security. Matt Bruhn, vice president of USAA’s Borrow Wisely program, is charged with empowering his cross-functional team to deliver and improve member experience utilizing human centered design and agile technology development.