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8:00 - 8:30 Gary Leff

 

Fireside Chat: What Do Today’s Customers Truly Value in Today’s Rewards Programs?

 

Gary Leff
Author, View from the Wing

 

Session Description

Points, miles or cash?  Customers’ perceived value of rewards are in constant flux.  How can card issuers increase perceived value within their credit card rewards portfolio?

 


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