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2:45 - 3:15 Chris OnKevin King


Debunking The Millennial Myth: Effectively Engaging America's Largest Generation


Chris On
Head of Revenue Strategy, LendUp

Kevin King
Director of Product Marketing, ID Analytics


Session Description

In 2015, Millennials overtook Baby Boomers as the United States' largest living generation. They represent the highest lifetime value of any customer segment and enormously influential to other generations of consumers, yet we continue to see this critical demographic migrate away from traditional forms of credit and services. In this session, Chris and Kevin will present new research which sheds light on Millennial demand for financial products, how lenders are responding to their interest, the problems Millennials pose to risk management, and how lenders can adopt strategies and tools to safely engage this essential customer set.


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