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2:15 - 2:45 Sara PattersonWhit Goodrich


Winning with Mobile Customers


Sara Patterson
Director of Customer Communications and Credit, Belk

Whit Goodrich
Chief Marketing Officer, Retail Cards, Synchrony Financial


Session Description

Attendees in this session will learn as senior executives from Synchrony and Belk, the nation’s largest privately held department store:

  • Highlight innovative programs and solutions that help engage with customers in-store, online and via mobile devices
  • Share how Belk and Synchrony have partnered over the years to improve the customer experience in an rapidly evolving retail environment
  • Explore how Belk has driven sales and loyalty by embedding credit into its mobile app, and hear about the fragmentation of the POS and what challenges and opportunities it presents for retailers, issuers and others



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