Jazz Up Your Portfolio: Hitting All the Right Notes with Your Debit Card Program
Executive Vice President, Marketing & Communications, PULSE, A Discover Company
VP, Marketing, Dollar Bank
Join us for a lively conversation on the pursuit of best-in-class debit portfolio performance.
Ben will provide a case study on some of Dollar Bank’s latest hits including an enhanced loyalty program that recognizes the whole client banking relationship by rewarding customers with lower loan rates, higher saving interest rates and more free ATMs just for using their debit cards and paying bills with their checking account.
Steve will discuss how to top the charts by beating the key debit benchmarks, which are based on data provided by banks of all sizes, as part of the 2016 Debit Issuer Study commissioned by PULSE, a Discover company.
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