Using Test & Learn To Strengthen Your Co-Brand Portfolio
Vice President, APT, a MasterCard company
Cobrand and private label cards are a huge area of revenue growth for both issuers and merchants. But with so much activity happening at both the issuer- and merchant-level, it can be difficult to understand which customer acquisition and activation programs are working. Join this session with APT to learn how a top cobrand card issuer worked with each of its merchants to conduct hundreds of tests a year, both in physical stores and through direct marketing. We will discuss how issuers use advanced analytics solutions to navigate challenges like optimizing acquisitions bonuses, early engagement and retention.