All Sessions | Co-Branding Opportunities


10:40 - 11:10 Grayson Clarke


Using Test & Learn To Strengthen Your Co-Brand Portfolio


Grayson Clarke
Vice President, APT, a MasterCard company


Session Description

Cobrand and private label cards are a huge area of revenue growth for both issuers and merchants. But with so much activity happening at both the issuer- and merchant-level, it can be difficult to understand which customer acquisition and activation programs are working. Join this session with APT to learn how a top cobrand card issuer worked with each of its merchants to conduct hundreds of tests a year, both in physical stores and through direct marketing. We will discuss how issuers use advanced analytics solutions to navigate challenges like optimizing acquisitions bonuses, early engagement and retention.  


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