Selfie Pay In America: Verifying Online Payments With Biometrics
SVP, Processing and Enterprise Security and Network Solution, MasterCard
Director of Cards and Payments, First Tech Federal Credit Union
In fall 2015, First Tech Federal Credit Union and MasterCard conducted a biometrics payment pilot program that enabled First Tech employees to authenticate and verify transactions using facial recognition and fingerprint biometrics within a closed environment.
Dubbed “Selfie Pay,” by industry observers, the pilot tested the potential of delivering greater security and convenience to First Tech’s U.S. cardholders by verifying identity via facial photographs or fingerprint scans conducted on smartphones.
Does this technology have potential to enhance security in a convenient manner that Americans have come to expect when using credit and debit cards? How did participants use the technology and what did they think? Do some prefer facial recognition or finger scanning?
Join Brian Ziff-Levine, director of payments and cards at Mountain View, Calif.-based First Tech Federal Credit Union and Catherine Murchie, Senior Vice President of North American Processing, Network & Enterprise Security Solutions for MasterCard, as they provide their insights and key learnings from the pilot and how this technology may influence online payment security in the future.