All Sessions | Merchant & Retailer Think Tank

 

4:00 - 4:30 James WardToni White

 

Mobile Experience: Loyalty, Payments & Integration

 

James Ward
Vice President of Credit, JCPenney

Toni White
CMO, Synchrony Financial

 

Session Description

 

  • What customers are telling us about mobile usage
  • What keeps us up at night and lessons learned
  • The impact of mobile innovations on marketing and customer relationships
  • How to determine which mobile wallet to support - and when, and why
  • Integrating mobile into your platforms, and all that it entails 

 

 

 


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