All Sessions | Merchant & Retailer Think Tank


4:00 - 4:30 James WardToni White


Mobile Experience: Loyalty, Payments & Integration


James Ward
Vice President of Credit, JCPenney

Toni White
CMO, Synchrony Financial


Session Description


  • What customers are telling us about mobile usage
  • What keeps us up at night and lessons learned
  • The impact of mobile innovations on marketing and customer relationships
  • How to determine which mobile wallet to support - and when, and why
  • Integrating mobile into your platforms, and all that it entails 




 All Sessions