Beyond EMV: Shaping the Next Big Thing in Payments
Director, Credit Advisory Service, Mercator Advisory Group
The migration to EMV is underway and many merchants are still playing catch up. While necessary, the move to chip card technology was never a choice, it was a mandate. Looking beyond EMV, the question that merchants need to answer is whether they will take an active role in shaping the next big thing in payments or merely allow it to happen to them.
This presentation will outline the emerging technologies and consumer behaviors that merchants need to know about in order to drive payments innovation in a direction that will be both profitable for their organizations and valuable for their customers.
Attendees will leave with:
- An update on the status of the U.S. EMV migration and its impact on the adoption of future payments innovations.
- A richer understanding of the current landscape of mobile payments solutions and the key drivers for mobile payment adoption.
- A new perspective on the role that merchants can play in steering their customers’ payments behavior through education and incentives.