Tuesday, October 22, 2013
THE NEW CONSUMER ATM EXPERIENCE: BEFORE, DURING AND AFTER THE TRANSACTION
In a world where consumer attention seems forever fixed on a screen— smartphones, TVs, tablets, laptops—
It’s important to remember the attention-getting quality of a screen known to many demographics—the ATM screen. Consumers continue to remain deeply engaged throughout an ATM transaction, and for good reason. That screen is telling them about their money. This session covers how financial institutions are leveraging the ATM screen, and the oldest self-service channel, to create a memorable and valuable consumer experience.