Tuesday, October 22, 2013
THE ANNUAL DEBIT ISSUER STUDY
The Debit Issuer Study is the most comprehensive benchmarking study of debit issuers in the U.S. The 2013 study draws its insights from interviews with and data from 64 debit issuers, who collectively issue more than 140 million debit cards and represent 45 percent of U.S. debit transactions. Two topics will be the focus of this session – the “new normal” associated with debit post-Durbin, and “adjacent” developments that are affecting debit. On the first topic, presenters will review what issuers are doing to adjust to life post-Durbin. Are issuers still as focused on debit? How are the key performance metrics – such as penetration, activation and usage – holding up? What are issuers doing about rewards? On the second topic, presenters will review developments in prepaid, EMV and mobile payments. Are any exciting developments in these areas likely to sustain themselves? To what degree are issuers planning to invest in, or support these developments?