Tuesday, October 22, 2013
MCX: WHO, WHAT, WHY, WHEN AND HOW?
Merchant Customer Exchange (MCX) is looking to transform the way that consumers shop, shifting purchases to mobile phone transactions. But MCX is much more than mobile payments. MCX is a consortium of the top retailers across country working to build a new mobile commerce platform, spanning payments, marketing, loyalty, and numerous other features that will revolutionize the shopping experience. And in the process, MCX is seeking to establish win-win partnerships with banks.
This presentation will cover the most commonly asked questions: Who is MCX? What is MCX looking to build? What’s the value proposition to consumers? How would payments “work”? What technology will be used?
Following the presentation, MCX will moderate a panel discussion with four large participating retailers. These merchants will discuss how they think about mobile commerce; why they chose to build their own mobile platform; what they see as the opportunities to build greater loyalty with customers, as well as the challenges of mobile commerce, such as the risk of disintermediation by wallet intermediaries.