Tuesday, October 22, 2013
WILL RETAILERS IGNITE MOBILE PAYMENTS AT THE POS?
NFC models havenít taken hold.† With the exception of Starbuckís successful mobile POS, there arenít many widespread success stories of consumer adoption of mobile payments, despite the available technology.
But retailer apps might spark adoption.† This presentation will address these questions:
- Are retailer apps attractive to customers? why?
- Will a thousand apps bloom?
- Will private label cards strike back?
- What does it mean for financial institutions and schemes?