Regional and super-regional banks are well positioned to capitalize on consumer dissatisfaction with larger competitors. At the same time, inertia means that consumers are resistant to switching their primary banking relationships. A well-designed credit card program is critical in both appealing to new customers and retaining existing customers and some regional banks have recently brought their portfolios back in-house as they seek to maximize revenues.
This panel will discuss:
- How regional banks should think about their credit card portfolios
- Strategies for competing with national card issuers
- The future regional bank landscape
- Implications of the latest wave of "in-sourcing"
- Enterprise loyalty and retention initiatives