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Tuesday, April 9, 2013

11:00 AM - 11:45 AM


Andrew Davidson, SVP/Chief Insights Officer, MINTEL COMPEREMEDIA
Panelists: Steve Eulie, President, First BankCard, FIRST NATIONAL BANK OF OMAHA
Amy McLaughlin, SVP, PNC BANK
Ajay S. Mookerjee, EVP, Consumer and Small Business Credit Card, SUNTRUST BANK
Paul Siegfried, Senior Vice President, Financial Services, Card Business Leader, TRANSUNION

Regional and super-regional banks are well positioned to capitalize on consumer dissatisfaction with larger competitors. At the same time, inertia means that consumers are resistant to switching their primary banking relationships. A well-designed credit card program is critical in both appealing to new customers and retaining existing customers and some regional banks have recently brought their portfolios back in-house as they seek to maximize revenues.

This panel will discuss:

  • How regional banks should think about their credit card portfolios
  • Strategies for competing with national card issuers
  • The future regional bank landscape
  • Implications of the latest wave of "in-sourcing"
  • Enterprise loyalty and retention initiatives

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