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Wednesday, October 24, 2012

8:15 AM - 9:00 AM


D. Stephen Wooters, Head of US Payments, RBS CITIZENS FINANCIAL GROUP

“How do you buy things?”  Ask five people this question, and you’ll get five different answers.  Although we may individually favor particular payment vehicles, different transactions call for different forms of payments.  So what more can banks do to capture the full payments relationship?

Establishing customer relationships comes with capturing customer transactions.  Payments, being at the core of everyday banking, represent the most frequent relationship customers have with their financial institution.  Taking a broader perspective of customer needs, banks can balance their value propositions across payment types to more effectively reduce the friction in the buying experience – and improve the overall customer experience.

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