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Wednesday, October 24, 2012

4:10 PM - 4:55 PM
Track: Prepaid: sponsored by i2c View Track

OPPORTUNITIES FOR ISSUERS, RETAILERS AND BRAND COMPANIES WITH PREPAID CARDS

Phil Philliou, President & CEO of TruBeacon, Chairperson, Card Forum
Wesley Wright, SVP, Global Prepaid, AMERICAN EXPRESS
Clay Wilkes, CEO, GALILEO PROCESSING
Scott Scovel, VP & GM, UNIVISION DIRECT

Although co-branding is strongly associated with credit card products, the concept is just as relevant with prepaid cards.  A co-brand partnership between a prepaid card issuer and a brand company has the potential to increase loyalty, attract promising new customers, lower an issuer's acquisition, awareness and usage campaign costs, and help keep the brand company top-of-mind with the consumer.  Starting seven years ago with H&R Block as his firm's first client, Phil Philliou has ushered in some of the largest and most successful cobranded credit and prepaid card deals in the US and Latin America.  He will moderate a panel of prepaid card industry leaders and discuss the ins and outs of prepaid card co-branding and partnership structures.

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