Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896
Disney World Tickets
Tuesday, May 8, 2012
WORKSHOP A: CONSIDERATIONS TO ENSURE YOUR PAYMENT PRODUCT CHANGES ARE SUCCESSFUL
This interactive workshop is designed for product managers and product owners of payment card products (FIs and retailers) who are considering adding new payment products or making enhancements to existing payment products. Discussion points include: Consumer research; legal and regulatory considerations; industry and competitor trends; financial costs and benefits; system and operational considerations; set-up and ongoing support needed; advantages of pilot programs; marketing and promotional plans; and importance of analyzing and measuring results.
KEY TAKEAWAYS: Using information available from consumer research, we'll take a sample product enhancement(s) and identify and discuss the various steps necessary to be successful.