Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896
Disney World Tickets
Wednesday, May 9, 2012
THE ELEMENTS OF A SUCCESSFUL PREPAID PROGRAM
It wasn't long ago that prepaid was primarily transactional – like gift cards – with a limited role to play in portfolio development. But today, prepaid is: 1) mainstream and a relationship account, attractive to both underserved and banked consumers; and, 2) a unique and practical solution for just about every payment need, democratizing electronic payments and providing a transparent, cost-effective alternative to cash and checks.
As this market continues to grow, banks must move quickly to integrate prepaid products, tools and solutions, and implement strategies that position prepaid as a solution to solve business challenges or to open new opportunities.
This session will cover:
- Market opportunity for prepaid products;
- Strategies for integrating prepaid into existing portfolios;
- Techniques for marketing to unique audiences with specific prepaid needs; and,
- Prepaid’s role in financial inclusion for diverse audience