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Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Thursday, May 10, 2012

3:50 PM - 4:35 PM
Track: Loyalty and the Customer Experience View Track


Joel Stanton, Senior Analyst, LIGHTSPEED RESEARCH

All of the largest credit card issuers offer a cash-back card, and the competitive stakes are high as they attempt to attract and retain cash-focused consumers.  But how do the cards compare when it comes to actual customer usage of the cards?  Based on data from Lightspeed Research's proprietary Behavioral Tracking Panel, this session will examine key metrics across each of the major cash back credit cards, including Discover More, Chase Freedom, American Express Blue Cash, and others.  Which cards produce the most spend?  The highest balances?  The most likely to be top-of-wallet?  The most likely to be used at gas stations, grocery stores, and other merchant categories?  And, finally, how do consumer demographics compare from one card to the next?  This session will answer all of these questions and more. 

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