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Thursday, May 10, 2012

12:30 PM - 1:30 PM


Marchai Bruchey, Chief Marketing Officer, THUNDERHEAD

In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IIS’s.  Hosted by some of the industry's leading solution providers, these 75-90 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Thursday, May 10th and participants will be served lunch during the presentations.

Optimizing Communications to Drive a Best in Class Customer Experience

Room: Augusta

Sponsored by:

Companies that deliver an outstanding customer experience are those that rise above the rest. Every communication with your customers and business partners plays a role in their overall experience and contributes to their willingness to maintain and build on the relationship. Orchestrating and optimizing those touch points is no easy feat given the proliferation of ways in which customers interact with you, and the regulatory requirements that must also be addressed in the process.

Thunderhead is the leading provider of customer communications management solutions with extensive experience working with top card services providers (including 2 of the top 5). This session will be of interest to those in marketing, operations and compliance that are focused on driving better communications and correspondence to create a best in class customer experience.

This session will cover:

  • Research findings on how customers perceive their interactions with their providers today
  • Card services case studies highlighting examples of improving the customer experience while reducing costs and more efficiently maintaining compliance
  • Economic analysis showing how better customer communications management impacts the bottom line
  • What providers need to do today to be future ready

Note:  Lunch will be served during the sessions and attendance will be guaranteed to the first 65 registrants.  You may register at the conference registration counters.

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