Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896
Disney World Tickets
Wednesday, May 9, 2012
HOW ARE CONSUMERS USING PREPAID?
As the market for prepaid cards has grown, these products have received more attention from researchers. There are a number of studies, based on surveys or interviews, which examine why consumers obtain prepaid cards and the features they seek. However, there is less research that examines how consumers use their prepaid cards on the basis of the actual transactions they make.
This session will provide insights derived from a rich dataset of anonymized prepaid card transactions to identify patterns in the way consumers take up and use prepaid cards and characterize factors that explain the life cycle of prepaid cards, patterns of spending and reloading of value onto cards, and the composition and location of spending.