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Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Thursday, May 10, 2012

8:30 AM - 9:15 AM


Eduardo Tobon, CEO U.S. Cards & Payments Division, SOVEREIGN BANK – SANTANDER


Santander Cards is a Global Division for Grupo Santander. Sovereign Bank, now part of Santander, completed the acquisition of its $200 million Sovereign-branded credit card portfolio from Bank of America with plans to integrate it into its retail operations in the U.S. Leveraging lessons learned globally from its card operations in Europe and Latin America, the bank just launched a new card this year. Sphere is being marketed via its 723 branches in the Northeast and other channels.  You’ll hear about the bank’s efforts to better align with its customer base and using social media to engage with its customers. You’ll also hear about views on migrating customers from debit to credit.



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