Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896
Disney World Tickets
Friday, May 11, 2012
GAMIFICATION AND EMERGING ENGAGEMENT MODELS: PREPAID & BEYOND
This will explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification. Social media continues to change the landscape of customer interaction and new research reveals the power of gamification to drive customer and user response and loyalty. The Gartner Group suggests that by 2015, more than half of organizations that manage innovation processes will gamify those systems. These trends suggest powerful new engagement and loyalty strategies via prepaid and other products in the post-Durbin world.