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Thursday, May 10, 2012

2:00 PM - 2:45 PM
Track: Emerging Payments View Track


Moderator: Campbell Edlund, President, EMI STRATEGIC MARKETING
Panelists: Mike Boush, VP, E-Business, DISCOVER FINANCIAL SERVICES
Calvin Grimes, Product Manager, Mobile Solutions, Electronic Banking Services, FISERV
Matthew Hoye, Consumer Credit Card Product Strategy, PNC BANK

For years, the payments industry has anticipated explosive growth from alternative payment methods like prepaid, P2P and dual-function cards, and new technologies like chip cards and mobile.  Now, as the card industry begins to recover from two years of damage control, a few of these contenders have begun to deliver on the promise, while others remain on the strategy shelf. 

  • What are the best practices and proven techniques to drive adoption of new payments technologies? 
  • How can you avoid cannibalizing existing traditional portfolios and instead capture new payment wallet share and profit?
  • How should you leverage the smartphone takeover and the imminent tablet revolution?

This fast-moving panel will share their experience in targeting techniques, adoption incentives, channel strategies, lighthouse tactics, marketing methods and organization approaches.  Learn what works—and equally importantly—what doesn’t—to accelerate adoption of new payments technologies and products.

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