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The Roosevelt Hotel
The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Monday, December 5, 2011

4:00 PM - 4:45 PM


Charles Christianson, Chief Commercial Officer, CONNEXIONS LOYALTY
Mike McDonnell, VP, Product Management and Client Solutions, AFFINION LOYALTY GROUP

The numbers are staggering: one in every nine people on Earth is on Facebook. Twitter is handling 1.6 billion queries every day. Social media is certainly ubiquitous. But specifically how are financial institutions employing social media to engender customer loyalty? Learn how Boeing Employee Credit Union and others in the financial services industry are handling their social media strategies to drive loyalty.

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