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The Roosevelt Hotel
The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Monday, December 5, 2011

2:45 PM - 3:30 PM


Moderator: Rachel Schneider, Director, Innovation and Research, CENTER FOR FINANCIAL SERVICES INNOVATION
Laura Kelly, SVP & GM of the Americas, Global Payment Options, AMERICAN EXPRESS COMPANY
Moderator: Amir Wain, CEO, I2C INC.

Interest is growing in open loop/general purpose reloadable cards, as consumer habits shift and banks are looking at it as a possible replacement for debit cards. What are the opportunities for brands, merchants and issuers in using prepaid as another vehicle to help build customer loyalty? What unique attributes could general purpose prepaid cards have that can help institutions measure and manage loyalty programs?


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