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The Roosevelt Hotel
The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Monday, December 5, 2011

10:00 AM - 10:45 AM


Moderator: Mark Johnson, President and CEO, LOYALTY 360

 A growing number of retailers are moving from card-based loyalty programs to tender-neutral programs --- a shift that’s been influenced by the need to recognize best customers and, overall, broaden their customer base. Implementing a tender neutral program has important financial ramifications and opens many doors, how do you know if this is the right move for your company?  In this session, you'll receive insights into each program type, and examine the pros and cons of card-only vs. tender-neutral loyalty programs.


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